If you are a self-employed professional, there is no one managing you on a day-to-day basis. You do not have execution meetings where your manager insures that you follow up on your action plan. Many people in this situation find it difficult to follow up on their marketing plan. They spend so much time creating the plan but in the end it just stays in their Google Drive. If this is you, keep watching because in this video I will show you how to format a plan that is more clear and easier to execute, especially for self-employed professionals.
Hi I'm Cynthia founder of the brave zone. I happily produce videos to give tips about how to improve your business, but if you want to talk to me privately about how to improve your business and get customised insights, there is a free discovery call session here.
An easy format for marketing plan, in my experience, is a calendar. It is a timeline of when you need to do things and in what frequency. Plan no more than 3 months at a time. There’s no point trying to make a long term action plan. Things change dynamically and you may want to alter things along the way. I find that with self employed businesses, 3 months is enough.
Now let me tell you why this is more effective than just having a list of ideas you want to execute.
First off, you can overestimate how many ideas you can actually execute if you don’t make a calendar. I’ve seen marketing plans with loads of ideas, and I myself have been guilty of making a shopping list of great ideas. But when it comes time to execute them, I realise that I can really just execute 1-2 good ones well per quarter. Trying to do too much can actually dilute my results. Having a list doesn’t give you that clarity. Having a calendar does.
Secondly, calendarising your execution on your marketing plan helps you see all the little details you have to do to get the idea implemented. For instance, let’s say you want to commit to making 3 video contents per week. Well, first you have to write the script, then record the video, then perhaps edit the video, then post it on YouTube, or your blog, and then share it. When you share it, you may want to share it in 3 different platforms so you have to think about your posts for each etc. Before you know it, your idea of making 3 quality videos end up to be a list of 7 to 8 other tasks. You take for granted the process of how ideas are implemented if you only have a list. Once you calendarise it, then you realise that making 1 content video can take more time that you think.
And finally, calendarising your marketing plan allows you to make time for it in your actual calendar. After you create your calendarised marketing plan, slot in the activities in your actual calendar. By calendarising your to do list, you are insuring that they get done. How many of us have stared at a pending to do list for days and weeks because we’ve been overwhelmed with other things. When it’s not calendarised, it won’t get done.
I hope this has helped, and if you need to chat, you know where to book your free discovery call.