How to Build Trust with Your Market in the Service Industry

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Hi, I’m Cynthia, Founder of the Brave Zone. As you may know, marketing yourself is more than creating a great slogan and having a fancy website. In the service business, it’s all about building trust between you and your audience.

Since 2005, I’ve led service industries to achieve record-breaking results… from turning around a pest control division… to creating a personal reputation as the “go-to” person for business & leadership advice… to building a top-ranked coaching firm. I’ve learned a few things about building trust.

  1. Do you practice what you preach? Do you buy what you sell. For example, if you’re a coach, do you have a coach that you actually pay for? Whatever you’re selling, do you walk the talk? The market can tell if you’re just faking it, or if you are actually congruent to your message.
  2. Do you fulfil your promises? You are setting up expectations when you market yourself. Do you fulfil them? Sometimes if you don’t, it’s not because you have bad intentions. Many times it’s because you’re too busy doing other stuff and you don’t have the right systems.
  3. Do you ask for testimonials? Many of you are doing amazing work but are too shy to ask for your clients to give you a recommendations, a 5-star rating, a review. And you’re missing out on the opportunity to let new prospects understand the value they’ll get when they work with you. If getting testimonials is not something you have in your system, please put it in. This is a gold mine.

Many people ask “How do I get clients?” Well, in the service industry, when you’re trying to market yourself, the real question is “Who do you need to be in order to be the “go to” person for your field of expertise? What kind of a person does the market need to see and feel before they trust you enough to buy from you? And how can you show me that you are that type of person?”

I hope this has helped and if you want me to review the system and strategies you have in place to build trust, book a BRAVE Discovery Call and let’s take a look together.



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