Hi, I’m Cynthia, Founder of the Brave Zone. In this video I want to share with you how choice kills success, and how to be more effective in growing your business by limiting your choices. I want to illustrate this with an example of that we are all familiar with, being locked down. It's really hard, isn't it, to be lockdown? To follow these strange rules that we never had to follow before. We enjoyed life with choices before the pandemic, and I think the biggest struggle we are having right now is the fact that we no longer have a choice in their lifestyle. We have to stay at home, we have to work on line, we have to wear a mask, have to, have to, have to. And in a modern society where we are used to living with free choice, having no more choices may hurt more than being infected by a virus.
For many people who are still fighting with the reality that the norm has changed, it’s hard for them to move on. But we also see many people who handle this quite well. They pivot their business, they make do with a simpler lifestyle… and they protect their positive energy because they can accept that choice is no longer available … at least for now. They’re not wasting time and energy fighting with the rules. They make new opportunities around the rules to help their business grow. I’m not here to preach about how you should handle the pandemic. I’m just using it to illustrate the different ways people react when their choice has been taken away from them.
So back to your business. Choice often kills success. The expectation that you must always have a choice to do the things you like is often what delays your progress. In as much as I love helping people to think of marketing strategies that suit their personality, their style, etc, I am also a realist. Sometimes in business, we have to do the things we don’t like. Well, it’s the same in life, isn’t it? There’s this big movement about following your passion, doing what you love… as if that leads to success. But let’s not forget that passion needs to be coupled by discipline. You want to be successful in what you do? Are you willing to do the work, consistently, even when it gets hard? Don’t envy other people’s success if you’re not willing to go through their pain. Talk to any successful person about how they got there, and they’ll tell you that they’ve done the hard work.
So how can you be more effective in growing your business by limiting your choices. Here’s an example. We’re all working from home these days. Lots of choices. Going to the fridge is a choice, walking the dog more often is a choice, TV is a choice. If you want to be more effective, structure your week. Make sure you block off your work time and carve out a place in your home dedicated to working. Say no to activities that is not work related during that time. I know parents who block increments of time in between taking care of their children so that they can balance between being a parent and being a business owner. Depending on your situation, your way of structuring your day will be different, but the point is, having a daily structure limits your choices to concede to meaningless activities… and it helps you be more effective.
If you’re working on a laptop, limit the amount of apps or browsers that are open when you’re trying to do strategic thinking. I personally recommend using pen and paper for your strategic thinking instead of using a laptop or those fancy digital notepads. It just limits your distraction. You can’t open other apps, you can’t be distracted by incoming emails, and you can’t get tempted to search for irrelevant things online. Again, limit your technology so that you can be more successful in your strategic thinking.