Are You Getting Too Technical Too Soon?

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You’re writing your bio and you’re trying to describe what you do. And before you know it, you’ve written 200 words that sounds very technical. You’re describing your methods, your theories, and how the world works in a Linked In profile. For some reason, it’s still hard for you to get leads and you wonder what you could do better.

Hi, I’m Cynthia, Founder of the Brave Zone. I’ve been helping coaches and self employed professionals market themselves for years. Having a coaching company of my own, I know that my coaches come from different backgrounds and have different personalities. Some of you are very technical and you want to tell the world about your methodologies, but for some reason, you’re not engaging your market. Why is that? Well, it’s because the timing is not right. You’ve got to know when to talk about emotional benefit and when to talk about technicalities.

By the way, my website is full of good insights for self employed professionals… from marketing to sales to mindset change, so if you’re looking for all that or want to chat about how to improve your positioning, just book a discovery call.

When a prospect looks for a service provider, they want to know that you understand how they feel having their problem, and the emotional benefit they want to get after they find the solution. They are not at a stage where they need to know how you solve their issues. That comes later! So your opening description should be less about technical theories and more about empathising with your target audience and promising them some kind of positive change.

Once they like what they read, then they may be ready to explore your methodologies, your theories, the background research about why your solution works, etc.

I find that service providers who go too technical too early lose their audience’s attention. You’re giving information overload too early in the game. It’s like telling your life story on a first date!! Awkward!

I don’t know how you introduce yourself. It could be a bio on the website or on Linked In or it could be a 60 second speech or it could be a video you do about yourself. Sure some later parts of the intro could be technical, but make sure the first sections is emphatic and emotional.

I hope this helps and if you want to run through with me your bio and how it could be improved, just book a discovery call.

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