Hi, I’m Cynthia, Founder of the Brave Zone. Many of you are thinking whether or not to go out on your own, to start your own business. You may have skills learned over the years and are no longer happy staying in a corporate job. But the jump from employee to entrepreneur can be quite hard, especially in the area of mindset. Putting yourself out there and marketing your own products and services takes guts. And there are 3 ways of thinking that will make it easier for you to do this.
I started the BRAVE Zone to help self employed professionals grow their business faster. You’re the ones with the most limited resources and the highest risk. So if you want more guidance, book a discovery call here.
If you’re used to working for someone else, then you may be conditioned to think a certain way. In order for you to succeed as an entrepreneur, these ways may need to change. For example:
When you’re working in a larger organisation, you have lots of colleagues doing different things in different departments. You perhaps are only a small cog in a big machine. So if things go wrong, there are many other people who you can blame. Not that I’m saying you’re a blamer, but it’s easy to find excuses and reasons when results are not achieved. When you’re your own boss, the buck stops with you. Even during tough times, it is still on you to make your business work. There’s no one else to blame. Are you ready to take full ownership and accountability for your results?
The next difference is that in corporate, you are constantly being compared to others. You win awards because you’re better than others, or you don’t win because someone is better than you. There’s only one award so there can only be one winner… and you’re competing for that one award. A good example of the scarcity mindset… excellence is limited so fight for it. But in the real world… that is, when you own your own business, it’s often frustrating to compare yourself with others. In fact, that can only delay your results. Of course you do market research, but in the end, you just need to find your own authentic voice… your way of doing things and your uniqueness. And excellence is not limited; there’s often enough business for everyone… and there’s a way to innovate and create new opportunities and new markets. So instead of thinking in scarcity, you’re going to succeed by thinking in abundance. So how will you stop comparing yourself to others and realise that there is room for everybody to win?
The final shift is a big one. In corporate, you may be doing a good job to please someone. You work for a corporate vision. You abide by corporate values. When you do your own thing, it’s your vision that you need to clarify. Not just vision, but your purpose of why you do what you do. And then you formulate your own values of how you will do what you do. When these become clear, then it’s clear who you are and what you stand for. Many people jump into trying to find marketing strategies, but they don’t have a clear vision, purpose, and values. So they don’t stand out. How will you clarify yours?
You can have all the skills in the world, but without mastering your mental shifts, transitioning into entrepreneurship may be quite difficult. If you want to talk more about your journey and reveal some blind spots you may not see, contact me for a Discovery Call. Would love to chat with you.